People often ask me––“How did you start your business?”
Our business started because of COVID-19.
In February of 2020, I had just relaunched our travel blog and I was excited to pour more time, energy, and money into content creation.
Then the pandemic hit and many people asked me, “Are you worried about your new travel business?”
shop jewelry
A part of me was a little worried at first, but I knew I’d find a solution.
I was also fortunate that I still had a full-time job that would allow me to keep exploring what to do without worrying about a paycheck.
Then the lockdown happened and I was furloughed. I still had some work, but I didn’t have a full week to keep me occupied and I was panicked.
That was when I decided to treat Mexico In My Pocket like my job. While all of us were dreading being stuck at home, I was enjoying working in spite of being locked in a tiny apartment during the middle of a terrifying pandemic.
At first, working on Mexico In My Pocket was just something to pass the time. But then, things got serious once I received messages via DM asking for help.
Artisans and businesses in Mexico were struggling because tourism was dead and they relied on American tourists to buy their products.
Having very little retail experience or knowledge of what it takes to sell, I offered to promote their products through our online platform.
At first, it worked. Our community was interested in purchasing the products and they were also eager to help.
But then, we faced two major hurdles:
1. American customers were wary of wiring or sending money to Mexico.
2. The cost of shipping for one product was extremely high.
Having no money for inventory and very little experience with retail, I remember reading something about eliminating risk by conducting pre-sales.
The artisans needed someone located in the United States to help them facilitate sales and I had time on my hands, so I decided to learn how to use Shopify.
Slowly I began building my first website. It was nothing spectacular, but I started listing a few products including red clay pieces from Oaxaca, miniature alebrijes, colorful tortilleros, and more.
I was nervous and worried about how I would handle the logistics of everything, but once I launched the website it was a success and the sales started happening!
shop new arrivals
For me, this was so much more than making sales. It was personal and purposeful. It was an opportunity to help the people I cared about so deeply and to help keep our Mexican culture and traditions alive.
From that moment on, in spite of the hurdles, late night hours, and broken pieces along the way, I decided we needed to keep going. So we began partnering with more and more businesses and artisans and eventually we were also able to donate despensas (pantry baskets) for the artisans.
After a year, my little apartment in Brooklyn, New York, was flooded with boxes and I needed to find a physical space to sell our products.
That was when my longtime amiga or “my Brooklyn mom,” offered me a retail space here in Brooklyn, New York.
I honestly couldn’t believe it. We had met 5 years ago when she opened her shop “Painted Swan” (my absolute favorite shop in Brooklyn) and in a full circle moment, she was giving me my chance.
So when people ask me “how did you get started?” I often smile, laugh, and tell them–– “It’s a long story, are you sure you want to hear it?”
But the truth is, I love telling it because it also means I get to introduce you to the amazing people who helped make all of this happen.
Thank YOU from the bottom of my heart for being part of this journey.
Con mucho amor,
Luisa
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About the Author
LUISA NAVARRO
Mexican-American journalist, former national news producer, and graduate of Boston College and Columbia University School of Journalism. Her mission is to shed more light on the beauty and traditions of Mexican culture. This website is dedicated to her grandmothers, Tita Susana and Tita Lupita, who taught her to be proud of her heritage and to always remember where her ancestors came from.
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