10 Ways to Support Content Creators During COVID-19

1. Subscribe to their email newsletter

Subscribing to email newsletters is the number one thing we recommend doing. Why? Content creators need to make sure they can stay in touch with their audience. You might be thinking, ‘Isn’t this what social media is for?’ Let’s just say if Instagram, Facebook, or any other social media platform stopped working during the pandemic, your favorite bloggers would not have a way to reach you—unless, they had your email address! By sharing your email address, they’ll be able to stay in touch no matter what happens.

2. Like their posts on social media

Liking a post might seem like a minor gesture, but one extra like can actually make a huge difference. Every time a content creator gets a like, it increases their chances of reaching more people online. Sometimes the algorithm can make this difficult, which is why every bit of love helps!
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3. Swipe up on links to articles

A large majority of content creators have seen a significant drop in website traffic. One blogger we spoke to mentioned she had a 50% decrease in readers overall.Yes a large majority of the world is on lockdown, but it doesn’t mean we have to stop reading. Swipe up on those posts and help our content creators get the traffic they need to keep their audience and advertisers interested. 

4. Share posts via social media or DM

Many of us are stuck cooking at home. Don’t forget to share the recipes you are using with your own online community! You don’t have to have millions of followers to make a difference. If you’re too shy to share publicly, then send the info to family and friends via direct message.

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5. Send a thoughtful comment or DM

Content creators appreciate your feedback more than you know. Post a thoughtful comment or send a direct message telling them why you liked their latest piece of content. Remember to always be kind! They will appreciate these messages of support more than you know.

6. Tag a friend or loved one

Did a post on Instagram or Facebook remind you of your friend? Tag them! This is a great way to let someone know you’re thinking of them, while also supporting our content creators.

7. Mention them on Instagram Stories

Take five minutes to share a few extra posts on Instagram Stories. Don’t forget to tag the content creator and use their hashtag if appropriate.

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8. Pin blog posts

Pinning is a great way to show your support. Not only will you be able to access the content later on, but this will allow content creators to reach new audiences while also gaining traffic to their website.

To pin a blog post, you can hover over images and click on the Pinterest logo—or you can scroll down to the bottom of a post and click the Pinterest logo there.

9. Make purchases via affiliate links

Before you make a purchase on Amazon, check in with your favorite content creators to see if they currently offer affiliate links to e-commerce websites.

You’ll be surprised to find that many bloggers have shop links to products like household supplies, cooking appliances, ingredients, and more. By making a purchase through these links, you can help content creators stay in business.

We personally have our eyes on Muy Bueno’s Mexican pottery items.

10. Send a personal message asking how you can help

Every content creator is different. They might be struggling to get extra readers or maybe they need more attention on Facebook or Instagram. Send them a message, introduce yourself, and mention that you want to help. We guarantee they’ll get back to you with some info as soon as they can.

P.S. In the spirit of sharing other blog posts, we’re currently looking into Free Spanish language tools and found this article by Brooklyn Tropicali to be very useful!


Are you a content creator or travel writer who specializes in writing about Mexico? Comment below and let us know. We’re always looking to feature new content creators.

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About the Author

Luisa Navarro

Mexican-American journalist, former national news producer, and graduate of Boston College and Columbia University School of Journalism. Her mission is to shed more light on the beauty and traditions of Mexican culture. This website is dedicated to her grandmothers, Tita Susana and Tita Lupita, who taught her to be proud of her heritage and to always remember where her ancestors came from.

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